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• Transform your ideas and visions into expertly written content that gets results.
• Delegate writing task, freeing up precious time, trusting deadlines are met.
• 20 years of business writing and digital marketing experience gained in executive, corporate, non-profit, small business, SaaS, and start-up environments.
• Receive personalized one-on-one attention from one project manager with highly competitive pricing.
• Enjoy a collaborative and flexible project experience that ensures you get precisely what you want, exactly when you want it.
• Benefit from a collaborative process centered on providing engaging material focused on your business goals.



SOURCE: Content Marketing Institute

Content marketing is the strategic marketing approach of creating and distributing valuablerelevant, and consistentcontent to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

In short, instead of pitching your products or services, content marketing works by capturing the attention of your target audience members and helping them address their informational and task-oriented needs. The belief is that your audience over time will come to trust and rely on your guidance, recognize your company’s unique value proposition, and ultimately reward you with business and loyalty.

Let’s unpack the definition further to hone in on its three most essential components:

  • It is relevant to a target audience: To build and reinforce loyal, trusting relationships between your business and potential buyers, your content marketing efforts need to communicate with them on their own terms and appeal to them based on their interests – not just the perspectives and priorities your business wants to further. 
  • It provides them with tangible value: Content marketing is most likely to succeed when it serves a specific and largely unmet need, like delivering critical information buyers are likely searching for, providing a tool or technique to make their lives easier, or guiding them through the steps of a complicated process they might have difficulty navigating. 
  • It is consistent: Even if you luckily find viral success with a single content effort, those gains can only be sustained over the long term if your content efforts remain consistent – meaning they are produced on an ongoing basis, delivered on a reliable schedule, and always aligned with the standards of quality, value, and purpose your audience expects. 

Twitter Quick Starter for Small Business

Twitter is not just for the “kids”. Small businesses are growing their businesses by using Twitter and other social networking platforms to connect with their customers, grow leads and increase the awareness of their brand. Social media marketing is one of the easiest and cheapest ways to market to your target audience of current and prospective customers. That’s why small businesses are doing big business on Twitter.

Twitter Small Business StatWhat is Twitter? (In case you didn’t know)

If you don’t know about Twitter here is the short version of the long story: It’s a short message multi-media communication platform (or a microblog) that lets you publish messages (tweets) of up to 140 characters and people who follow your profile are sent those tweets. The content of these tweets can be text and links to web sites, images, video and even podcast. You can follow other Twitter users and their tweets will show up on your page like a newsfeed. Additionally, people can search for information in a variety of ways making it possible for people who do not follow you to see your tweets as well. If they like what you are tweeting, they will follow you to get more good tweets.

Twitter Small Business Stats2

Set Up Your Twitter Account

Here is where you tell the story of your business and present your brand. That is why it is important to be as detailed as possible and fill out your Twitter profile completely. You want to be found off of Twitter, so it’s very important to remember to fill in your location and website. Stay consistent with your images, logos, and other marketing material to reinforce your other online platforms such as websites, ads and social network profiles. Everywhere people see your company online there should be no second guessing if they are in the right place, and there won’t be if everything is always the same.

As part of your branding you will also want to stay consistent with your username and profile images. When choosing your username, try to stick as close as possible to your company name if it is not available. Also avoid odd punctuation that would make it difficult to type on a mobile device. You get two images to support your brand so use them well. There is the Twitter profile photo that you see next to every tweet where you will want to use a headshot of a real person at the company (recommended as it adds a human touch) or company logo that will show up next to every tweet as well as on your profile page. Then there is the twitter profile header which is the large background photo you can customize to further support your branding.

Your bio is the one or two line text space in your header where you have to tell people what it is you do. As a business owner or marketing professional you need to be able to tell your story in 160 characters. Think of it as the elevator pitch of your elevator pitches. It’s a very short story. Approach it as either an intriguing teaser or a succinct benefits package description. But either way whatever you write is going to encourage people to either look for more information or go to the next thing on their internet path.

Learn How Twitter Works

Each social network has its own way of doing all the same things, so take a little time to familiarize yourself with the way Twitter does things. For messaging Twitter gives you several options:

You can Tweet… this is the message that goes out to all your follower’s feeds and stays on your timeline.

SayMore_Twitter_TweetYou can Direct Message (DM)… a private message you send to another Twitter user and only available if that user follows you. Works like other messaging except you still can only use 160 characters.

You can Reply… use @OtherUsersName at the beginning of your tweet to reply to a message in a tweet that will be seen in both the feed of both your followers and that profiles followers. Example: @CKadala Thanks for giving me the link to local marketing tips.

You can Retweet (RT)… click on retweet button of any tweet you see someone has posted to send it out to your followers.

Twitter Quick TipYou can designate Keywords… by using the hashtag (#) symbol in front of a word with no space between the two in your tweets you can let the Twitter search engines know what your tweet is specifically about so when people search those keywords or topics your tweet will show up in the results. Example Tweet: Get all of your #copywriting needs fulfilled in one place. Now if someone searches copywriting this tweet will show up in the search results. It may be in line with 30,000 other tweets about copywriting but it will be there.

Second Become a Follower

What is happening on your Twitter profile is two things: You are posting tweets and receiving tweets from people you follow. You will create an un-readable mess of randomness in your feed if you indiscriminately follow any and everybody on Twitter hoping some will follow you back. If they are not potential customers, what is the point of following them anyway? To get the most out of Twitter make strategic decisions on who you follow.


If you are using your twitter for business, then follow people in your professional network, suppliers, vendors, partners, related groups and professional organizations. Follow your customers, competitors and neighborhood businesses to stay up to date on what’s going on with them. Twitter has a “Find Friends” feature on the “Discover” page that will go through your email address books from Gmail, Yahoo, Hotmail and so forth to find the profiles of people you know. Also use the “Discover” page to find industry influencers to follow to populate your Twitter feed with useful information on things directly affecting your business such as marketing, sales, and services.

Third Become Someone to Follow

Here is the trickiest part of Twitter – figuring out what to tweet and how often. There is no one size fits all formula for the best way to do this but in general you should assume that people are not following you just to see pictures of your cats or links to your coupon page. Try to get a good handle on the fact that your post should be either educational (helpfully informative) or entertaining, and only then lightly sprinkled with tweets that market and promote your business. Something in the 80/20 rule will keep you from over-promoting yourself. So if you post 21 post a week, then 16-17 of those should be useful tweets and four or five promoting your business, product or service.

Twitter Small Business Stat3

Business to business enterprises will approach this differently than business to consumer. Some will remain strictly professional while others will benefit from showing the human side of their business. The magic formula changes but the ideas is to give the people what they want so they follow you to get more of it. And do that without turning them off with over-marketing of your business. A good way to promote yourself on Twitter is to provide useful content on your blog that you can link on Twitter which sends people to your website. If it’s really good content you can expect that person to click around your website and see what else you have to offer. If you are stumped on what to write on your blog remember that people are searching the internet a billion times every day looking for answers to their questions. Answer the most asked questions in your industry to become the go to website for industry information. And link back to those post in your Twitter account to drive more traffic.

Now What?

There are dozens of tricks and tips for advance Twitter users but this gives you the information you need to get started. The best way to learn the ropes is by trying and learning a little more everyday. It may seem overwhelming or simply silly at first, but once you get everything from the “why” to the “how” to stick in your head (and take advantage of all the automated applications that allow you to quickly run your Twitter account) you will be pleased by how little it takes to get more traffic, more leads and more customers with your Twitter presence.

Follow me on Twitter @Ckadala for daily insight on managing, marketing and growing your small business.

SayMore_Twitter_ckadala_Chantelle_KadalaCheck out our SERVICES to see how we can help your business.

Break Room Hacks for Workplace Productivity – INFOGRAPHIC

I love infographics and so does my girl Gillian who showed me this one on workplace productivity that I wanted to share because I know if you are reading this you probably aren’t taking a break like you should.  So sit down in a comfy chair with a cup of coffee and a Kit Kat bar while you scroll down to the infographic.


Infographics give me information in a format that my brain can quickly process and store without shifting through to discard all the extra words.  I need that.  I’m a writer so as I read and write all day, I’m swimming in words and most of them are “extra” and unnecessary. I truly appreciate just getting the to good bits of a thing.

An attractive infographic is genius as far as I’m concerned – succinct phrasing with bold, sharp fonts in an array of beautiful colors.  If I could design them faster than I could type this blog would be nothing but eye-popping visuals.  But as it stands, I just have to enjoy the ones others make and share the ones I think should be shared.


Which brings me to this infographic from  The infographic pulled me in. But their slogan made me think, “This is a business who gets it!”.  I’m going to tell you what it is… and then you tell me if your businesses slogan is as good as this one:

A small part of your job is 100% of ours!  

Not easily impressed, I’m pleasantly surprised at how easily this made me feel like I could them to handle my needs.  Makes me want to do some rebranding on my tagline!  While I do that, check out this infographic.

Break Room Hacks for Workplace Productivity

Click to Enlarge Image

Break Room Hacks for Workplace Productivity

Why Customer Service Matters More to Small Business

Consumers have so many options when deciding where to spend their money, how can a small business get an competitive edge?

Have you considered investing in and improving your Customer Service?


Great Customer Service Helps Grow Your Business.  And I want your business to grow as big as you can handle! So go through this awesome Customer Service Infographic  ​filled with facts, stats, and tips from the people over at Salesforce.  They are a big business that knows a little something about growing your small business (and by “little something” I mean a whole lot).

Customer Service: The Forgotten Marketing Channel

Via Salesforce